Plan · updated with your answers and your points rule · for your approval
UKIYO November 2026 social plan
This is November’s Instagram, re-planned with your answers and your rule that every post shows points. There is one post every day, each with one job and 3–6 points on the picture, and the plan uses what UKIYO’s own Instagram shows works. Trend posts are the only ad-hoc posts: 3 floating days, and each has a backup post ready in case no trend fits.
30 posts · 1 a day
10 reels, 10 carousels and 10 single images
11 answers settled · 1 still open
Please approve by Sun 25 Oct
Please approve the plan by Sun 25 Oct
Week-1 posts are made from 26 Oct, and nothing for November is made before you approve. Each post still goes on the approval board on its own before it is final.
No answer yet.
Decisions
One is still open. If you say nothing, the suggested option applies.
D7
The gift post: keep it or drop it?
If you say nothing: Drop it. 26 Nov becomes a services post comparing the two cleansing facials.
You asked “What gift?”. The idea comes from a clinic ad on your Pinterest board where a daughter gives her mum a treatment. For UKIYO it would be one treatment bought for someone else. We have not confirmed that UKIYO sells treatments as gifts, and you said no family-card promotion on social, which a “give her a treatment” post comes close to. So we suggest dropping it unless the client confirms they sell gifts. If you keep it, choose the version: the LDM water-drop facial needs a real LDM photo from the client, and the membership version shows no price. Either way it would carry 3–6 points like every other post.
Add a comment
Settled: your answers, and what they mean for the plan
D1
How many posts in November?
Settled
One feed post every day: 30 in November.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D3
November’s first-trial offer
Settled
RM198 for CellLight 3.0 + 黑金牛奶光, on one offer post (Wed 25 Nov). It is the only price in November. The client just confirms it is still valid.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D4
Deepavali, Sun 8 Nov
Settled
A quiet greeting on the feed that day, with three small holiday skin points so it is not a mood-only post. No product and no offer. Kept simple to make, because greeting pictures get UKIYO’s lowest reach.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D5
The toggle checklist and the MSilky close-up: animated or static?
Settled
Animated. The toggle checklist (11 Nov) needs no paid credits. The MSilky close-up (19 Nov) needs paid video credits, so we will ask for your GO before spending anything; without a GO it goes up as a still close-up.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D6
The Notes-app post: which service?
Settled
Hair removal. That post moved into October (Sun 25 Oct). November keeps one hair-removal post: the upper lip, on 14 Nov.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D8
Who posts, and how do we get the numbers?
Settled
Connected. We can now read UKIYO’s Instagram posts and their numbers ourselves, so the client does not need to send an export or keep a post log. The client still does the posting.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D9
The opening-prep reel (10 Nov): which room?
Default stands
No answer, so the default stands: a room made in the UKIYO look. If the client sends phone clips of the team setting up, we use those instead.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D10
Xiaohongshu: start now, or wait?
Default stands
No answer, so the default stands: we wait until UKIYO’s Xiaohongshu account exists.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D11
The 静 calm theme
Settled
Accepted for November and reviewed in December. Under your points rule, the lounge posts (10, 17 and 24 Nov) show points, not mood.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
D12
Does the client see this plan first?
Settled
No. Your approval is enough. The client still sees every finished post before it goes up.
Change this answer
Changing a settled answer changes the plan; we will re-plan and tell you what moved.
Add a comment
What UKIYO’s own Instagram shows
Read from UKIYO’s own Instagram on 14 Oct: the 60 newest posts (6 Apr to 14 Oct). Medians use only the 54 posts that were at least a week old. None of the 60 was boosted. Groups of fewer than 10 posts are a hint, not proof; most groups are that small.
The Chinese skin-reading posts are UKIYO’s engine. The three labelled skin-reading posts (1, 5 and 7 Oct) reached a median of 22,780 people each, and about 1 in 100 saved them. The other 14 posts in the current look reached a median of 821. The 5 Oct post alone reached 46,999 people and brought 56 new followers. Only 3 posts, so read it as a strong hint.
Chinese-led posts get saved far more. Since the current look began: 0.37% saves per person reached with Chinese captions (9 posts) vs 0.06% with English (8 posts). Every post that took off had a Chinese caption.
Reels in the current look are not working yet; the old skits did. Current-look reels: median 841 people reached and about 5 seconds watched (6 reels). The team’s phone-filmed skits from April to July: median 3,764 reached, shared about 6 times as often, about 11 seconds watched (9 reels). Two July meme skits reached 95,259 and 57,098 people.
Carousels earn the saves; photo sets travel. Carousels are saved most per person reached. The 25 Sep “Things I did at UKIYO” set reached 2.7× the current-look median and brought 80 profile visits.
The weakest posts. Festival greeting pictures (Mid-Autumn 498 reached), launch countdowns (233–330), price menus (896, 1 save) and English meme pictures (720–817).
How that shaped November
Every post now shows 3–6 points on the picture (your October rule). The mood-only posts are gone: the photo set, the hour-at-UKIYO reel, the weekend photo dump and the screenshots-over-the-lounge reel.
The skin-reading picture comes back through the month: 2 education posts (redness, makeup removal), the skin-reading services post, and the backup on two of the three trend days.
Every title is Chinese first, with an English line underneath.
10 reels, 10 carousels and 10 single images, rather than the 14 reels the research suggests. Our own reels have not earned it yet, and every extra reel would need paid credits.
Skits belong on the trend days. They worked because real staff were on camera, so a trend day can be a skit if the client films one.
The Deepavali greeting stays light to make, and the one offer post stays calm.
Mix: planned vs your balanced 360
The black tick on each bar is your target. A 5% pillar is 1.5 posts in a 30-day month, so seasonal rounds up to 2 (Deepavali plus the rainy-season post) and offer and members round down to 1 each. Services gets the gift day (D7).
Education6 posts · 20% (target 20%)
Services5 posts · 17% (target 15%)
Device hero3 posts · 10% (target 10%)
Engagement3 posts · 10% (target 10%)
Testimonials & reviews3 posts · 10% (target 10%)
Lounge / behind the scenes3 posts · 10% (target 10%)
Seasonal2 posts · 7% (target 5%)
Viral (floating)3 posts · 10% (target 10%)
Offer1 post · 3% (target 5%)
Members1 post · 3% (target 5%)
Pillar
中文
Nov posts
The post’s job
How it’s judged (at day 7)
Education
皮肤知识
6
Get saved, shared and talked about
Saves and shares per person reached
Services
项目介绍
5
Get saved, shared and talked about
Saves and comments per person reached; profile visits
Device hero
仪器主角
3
Get seen
People reached, views, shares; watch time on reels
Engagement
互动游戏
3
Get saved, shared and talked about
Comments and shares per person reached
Testimonial
真实评价（她的原话）
2
Get saved, shared and talked about
Saves and shares per person reached; profile visits
Review
公开评价（Google）
1
Get saved, shared and talked about
Saves per person reached; profile visits
Lounge / behind the scenes
店内日常/团队
3
Get seen
People reached, views, shares
Seasonal
节日/季节
2
Get seen
People reached, views, shares
Viral / trend (floating)
热点（临时）
3
Get seen
People reached, views, shares
Offer
优惠
1
Bring enquiries and bookings
Profile visits and WhatsApp enquiries that quote the post
Members
会员/社群
1
Bring guests back
Guests coming back: not measurable yet (needs the lounge’s records)
Comments on the mix
November calendar
Each picture is what the post is based on. Some are UKIYO’s own best posts; tap a picture to see it larger. ★ means we need something from the client. Dashed cards are trend days, each with its backup. No pillar repeats on two days running, and no October topic comes back within 14 days.
Every post shows points. Your rule from the October comments: every post shows 3–6 concrete points on the picture itself. No mood-only rooms, props or still lifes, no polls without information, and no family-card posts. Each card below lists the points that will be on the picture; our checker scored every one, and all were clear.
EducationServicesDevice heroEngagementTestimonialReviewLounge / behind the scenesSeasonalViral / trend (floating)OfferMembers★ needs something from the client
Week of 1 Nov
Sun 1 Nov
Education 皮肤知识
Single image
脸总是泛红？先分清是哪一种
Face often flushed? First tell which kind it is
On the picture
晒后、运动后的热红
用错产品后的刺激红
痘痘周围的发炎红
一直退不掉的泛红：先看皮肤科医生
Based on: Our best format: the skin-reading picture (5 Oct reached 46,999 people)
Comment
Mon 2 Nov
A real UKIYO service, explained in four points
Services 项目介绍
Carousel
刷酸焕肤是什么？适合谁、做完要注意什么
Customised acid peel: what it is, who it suits, what to mind after
On the picture
是什么：定制的刷酸，帮表面老角质代谢
适合谁：出油、易长痘、粗糙的皮肤（先读肤）
做之前：美容师先看皮肤，敏感期不做
做完：注意防晒，几天内别再去角质
Comment
Tue 3 Nov
Education 皮肤知识
Carousel
痘痘的说法，哪个是真的？（迷思 / 事实）
Acne: myth or fact?
On the picture
痘痘是没洗干净 → 迷思
挤掉会好得比较快 → 迷思
油皮不用保湿 → 迷思
化妆品也可能闷出痘 → 事实
Based on: Pinterest ref #1 · myth or fact over real skin
Comment
Wed 4 Nov
Engagement 互动游戏
Single image
第一次来之前，大家最常问的4个问题
The 4 questions people ask before their first visit
On the picture
不知道选哪个？先读肤，再一起决定
价钱会先说吗？做之前先讲清楚
做完可以化妆吗？美容师会看当天做了什么再告诉你
怎么约？WhatsApp 选时间
Based on: Pinterest ref · a giant chat screen, now carrying four real answers
Comment
Thu 5 Nov
Seasonal 节日/季节
Carousel
下雨天又整天吹冷气，皮肤更容易干？
Rainy days and all-day air-con: does skin get drier?
On the picture
信号：洗完脸紧绷
信号：鼻翼、嘴角起皮
信号：上妆卡粉
洗脸水别太热
冷气房里补一次保湿
记得多喝水
Based on: Rain and all-day air-con, in our labelled-carousel style
Comment
Fri 6 Nov
Viral / trend (floating) 热点
Trend day · goes up only if a trend fits
We check on Monday. A trend post still shows 3+ points. Nothing that fits by 2 days before means the backup goes up instead.
BackupEducation 皮肤知识
Single image
眼角的小细纹：是干纹，还是表情纹？
Fine lines by the eyes: dryness lines or expression lines?
On the picture
干纹：细、浅，到处都有
表情纹：笑的时候才在眼角出现
干纹先从保湿做起
表情纹跟平时的表情习惯有关
Comment
Sat 7 Nov
Real WhatsApp reviews: the three things guests write most
Testimonial 真实评价（她的原话）
Reel
客人最常提到的3件事
The 3 things our guests mention most
On the picture
「护理师很温柔、很细心」：客人原话 + 截图
「做着做着就睡着了」：客人原话 + 截图
「处理得很干净」：客人原话 + 截图
名字和头像全部打码
Comment
Week of 8 Nov
Sun 8 Nov
Quiet greeting plus three points (your decision, with points)
Seasonal 节日/季节
Single image
屠妖节快乐 · 假期里照顾皮肤的3件小事
Happy Deepavali: 3 small skin-care things for the holiday
A real guest’s before and after (needs her consent)
Testimonial 真实评价（她的原话）★
Single image
真实客人：护理前后
A real guest, before and after
On the picture
护理前（真实照片，未修图）
护理后（同样光线）
做了什么：护理名称 × 次数 · 几周
效果因人而异
★ From the client: Real before/after photos of a new guest, with her written consent
Comment
Sat 28 Nov
Viral / trend (floating) 热点
Trend day · goes up only if a trend fits
We check on Monday. A trend post still shows 3+ points. Nothing that fits by 2 days before means the backup goes up instead.
BackupEducation 皮肤知识
Single image
鼻翼、嘴角老是脱皮，是哪一种干？
Flaky skin by the nose and mouth: which kind of dry?
On the picture
天气干、冷气房
去角质用太多
洗脸水太热
一直不好：看皮肤科医生
Comment
Week of 29 Nov
Sun 29 Nov
The real MSilky machine: two treatments, two columns
Device hero 仪器主角
Single image
MSilky 一台机，两种护理
MSilky: one machine, two treatments
On the picture
牛奶光：照脸，适合暗沉、肤色不匀
脱毛：腋下、唇毛都可以做
两种都先看你的皮肤、毛发再调设定
一台机器，两种用法
Comment
Mon 30 Nov
Education 皮肤知识
Reel
做完脸，明天可以化妆吗？
Facial today: can I wear makeup tomorrow?
On the picture
先问美容师今天做了什么
底妆先选轻薄的
化妆刷、粉扑先洗干净
Based on: The aftercare joke reel you saved, ending on three makeup points
Comment
Stories
8 Nov Echo the Deepavali greeting (optional)
11 Nov 11.11: a calm first-trial reminder
20 Nov “December bookings open” (optional)
25 Nov Share the RM198 post with the WhatsApp link
Every Mon This week at the lounge: snaps or a reshare
Every Wed A poll or quiz tied to that week’s education post
Every Fri First-trial reminder with the WhatsApp link
Good to know
The only price in November is RM198, on 25 Nov. No discounts and no countdowns.
Reviews and testimonials are real screenshots, never retyped.
No real treatment room and no other brands’ signs. Machines come only from the real device sheets or UKIYO’s own footage.
One reel (19 Nov) needs paid video credits, and we ask your GO first. Every other post is made without paid credits.
Your Xiaohongshu 8-pores ref is on 15 Nov, more than two weeks after the October pore posts.
One message to the client
Everything November needs from the client, in one list. Lounge posts and the before/after can’t be made truthfully without these.
Lounge facts (for 10, 17 and 24 Nov): The steps the team does before opening, what each corner of the lounge is for, and what is on the treatment trolley. Phone clips of the prep are welcome.
A new real before/after (27 Nov): Photos of one more guest, before and after, same light and unedited, with her written consent. If none by 20 Nov, a wall of real reviews runs instead.
RM198 (25 Nov): What the first visit includes, and that the price runs through November.
Membership (21 Nov): That the perks are still current.
水氧活肤 (26 Nov): One line on what this cleanse does.
How we’ll measure November
UKIYO’s Instagram is now connected for reading, so we see each post’s numbers ourselves. The client still posts.
Every dayWe see what went up on UKIYO’s Instagram ourselves. No post log from the client is needed.
Day 7Each post’s numbers for its own job, compared with UKIYO’s own median for the same kind of post.
20–22 NovMid-month read of posts from 1–13 Nov. We draft December’s plan from it.
By 25 NovYou approve December’s plan.
About 3 DecClose-out for the rest of November. We write what worked; December reads it first.
Labels: strong at 2× or more of UKIYO’s own median for the same kind of post; mild at 1.5×; under at half or less.
Each post is judged on its own job: saves and shares for education; reach and shares for lounge, device and trend posts; WhatsApp enquiries for the offer.
Never used: sales return on organic posts, one blended engagement rate, or boosted posts in the comparison.
Guests coming back (the members post) is not measurable from Instagram. It is reported as not measurable until the lounge shares its records.
WhatsApp enquiries can be traced to a post only if the lounge notes the post code in the message (for example 「我想问 #N25」).
How we work
Each week’s 7 posts are made the week before.
Mon
Study the references for next week’s 7 posts and check for a trend that fits the trend day.
Tue
Brief each post and make the first pictures. Test runs before any paid video.
Wed
Finish: type, colour, logo and grain. Edit the reels. Write and check the captions.
Thu
Quality check at full size, then onto the approval board.
Fri
You approve or ask for changes. Approved posts go to the client board with full-size files.
Sat–Sun
Fix round for anything marked “changes”.
Every day
The client posts that day’s post. We read its numbers from Instagram.
Offers stay at or below 20% of the feed. November has 1 offer post out of 30. Other offers live in Stories and WhatsApp.
No same pillar two days running, and no repeat of an October topic within 14 days. Both are checked in code.
Exactly 3 changes a month: one pillar moves by up to 5 points, one format changes, and one hook is tested with Instagram’s trial reels.
A pillar moves only after at least 3 of its posts have week-old numbers. A pattern counts as proven only after 2 separate wins.
Still to set up (none of it blocks November)
Post codes on WhatsApp linksEach post’s WhatsApp link carries a short code so the lounge can tell which posts bring enquiries.
Our post scorecardIt still judges Instagram posts on likes and reach only. We will add saves, shares, views and watch time, grouped by each post’s job.
Two brand notes still say RM99We update them to RM198. See D3
Device photosThere are still no real photos of the LDM machine, the small-bubble station or the IPL machine. See D7
A trend feedThere is no automatic trend sweep yet. The Monday check is done by hand, plus anything you send us.
One old calendar tool stays offIt adds “today only” lines, which break UKIYO’s calm, no-pressure rule.
What the research says
Posting 3–5 times a week grows followers about 2.2× faster than posting 1–2 times; weeks with no post fall below the account’s own baseline. Buffer, 2.1M posts from 102k accounts (Aug 2025)
Reels reach about 36% more people than carousels. Carousels get the most engagement per person reached (6.9%, vs 4.4% for single images and 3.3% for reels), so reels are for reach and carousels for saves. Buffer, 2026 format study
Published “engagement rates” range 60-fold, from 0.07% to 4.3%, depending on how they are counted. So UKIYO is judged against its own median, not an industry figure. Rival IQ, Socialinsider, Dash Social and Buffer benchmarks
Instagram stopped reporting impressions for posts made after July 2024. The current numbers are views, reach, saves, shares, follows and watch time, and Meta’s data can lag up to 48 hours, so each post is read at day 7. Meta Graph API changelog
Instagram now caps hashtags at 5 a post, and Trial Reels show a reel to non-followers first: a free way to test two hooks before sharing the winner. Instagram Creators; Social Media Today; Later
The best open-source social-media playbooks tag every post three separate ways (its theme, its job and its format) and judge it only on its job’s numbers. social-media-skills; Corey Haines’ marketingskills
